It’s a simpler and quieter mode than what Ms. At last, all the thematic clutter and verbal overkill actually starts to matter. The emotions, too, become more legible, more poignant. In the play’s last quarter, the language relaxes, as does some of the fashion. (That garment and many wilder designs are courtesy of Jenny Foldenauer.) They’re positively gleeful in a harrowing makeover sequence, in which they descend on poor Jess like so many harpies, leaving her befuddled and bleeding as she staggers away in a leopard swing coat. The models, ornamented in tortilla chips and table lamps, might invite pity, but they seem to enjoy their wordless roles. Coulson sometimes manages to get the better of Victor, “a filthy, bratty, terrible baby,” while Tonya Glanz struggles as the hard-boiled Esme. Silverman as Jess, Lisa Kitchens as Louella, a Southerner who wins a tour of Victor’s atelier - have an easier time of it. The actors with the more realistic roles - Ms. Characters sound less like themselves and more like different incarnations of her authorial voice. Callaghan’s writing, whether in plays like “Roadkill Confidential” and “That Pretty Pretty,” or the cable series “Shameless” and “The United States of Tara,” is florid and highly flammable. The play touches on beauty and body image, intimacy and alienation, art and commerce, fantasy and reality. Themes and fixations crash together like vehicles in a multicar pileup. Which, as Jess says, “is pretty dark, right?” The Victor on this road trip might be Jess’s father and is almost certainly her lover and is very likely imaginary. Before long, he’s sewing clothes in the back seat as she drives down to Little Rock, heading to the deathbed of her estranged mother, who had a relationship with Victor in the 1970s. In the present, Jess picks up Victor at a bar. Just one capful of this after-wash care essential is enough to give lasting fragrance and softness to 20 clothes. Her idea of chic: “a sweater or whatever, something that doesn’t make me look like a total pig.” Give your clothes the care they deserve with Wipro’s new Softouch fabric conditioner. Her volatile new play, “Everything You Touch,” a co-production of Rattlestick Playwrights Theater, True Love Productions and the Theater Boston Court, hurtles between the mid-1970s and the present, from a skinny and self-destructive couturier named Victor (Christian Coulson) to a fashion-allergic, burrito-obsessed tech goddess named Jess (Miriam Silverman). There’s a lot of color and a lot of pattern and some pretty crazy layering. Her plots don’t progress along expected lines her characters don’t stick to a single style. “Now coupled with more convenient ways to shop online and pick up, consumers may be more inclined than ever to make the physical trip.The work of the playwright Sheila Callaghan is not exactly ready-to-wear. “The ability for consumers to see, touch, and try on apparel appears to be an advantage for brick and mortar retailers,” says Rugolo. adults answered “yes” to buying apparel and footwear online and then picking it up in store, according to a survey by NPD’s according to a survey from Civic Science for NPD’s Trend Tracker. Over the last 12 months, 21 percent of U.S. BOPUS has been around for a while but most recently major brick-and-mortar retailers have enhanced the option by offering same-day or even quicker pick-up, curbside delivery, and other conveniences. Apparel shoppers have the option to buy-online-and-pick-up-in-store (BOPUS) or click-and-collect, which provides the accessibility of shopping online with the ability to see, feel, and try on an item in-store, if the consumer wants. In-store is also catching up to online with regards to convenience. “The fitting room is still an opportunity to make a personal connection with your consumer since it is still an integral part of the overall shopping experience.” While online sales may be growing faster, it is key to make the in-store shopping experience personal for the consumer as in-store accounts for the lion’s share of apparel dollars,” says Maria Rugolo, apparel industry analyst, The NPD Group. When shopping for clothing in-store, 79 percent of adult consumers try on the items before buying, all or most of the time (42 percent) or some of the time (37 percent), according to NPD’s apparel industry research. Port Washington, NY, JThe preference to see, touch, and try-on apparel before purchasing is the most important factor for 55 percent of consumers to choose shopping in-store rather than online, reports The NPD Group.
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